Dunn OS · Retail & Commerce
Your commerce system records the sale. Dunn helps decide what should happen next.
Dunn is not being designed to replace the tills, commerce platforms, stock systems, accounting or payment tools a retail business already uses. It is being designed to sit above them as a decision layer.
How this is intended to work
A layer above your existing systems.
Dunn's intended position is above the systems that record what happened — helping decide what should happen next. No connection to any specific till, commerce, stock, accounting or payment product exists today; this describes product direction, not an available integration.
Where Dunn helps
Decisions across the retail week.
Sales data is rarely the problem. Knowing which part of it deserves action this week usually is.
- Customers
- Repeat purchase
- Baskets
- Stock movement
- Pricing decisions
- Promotions
- Store actions
- Finance
The decision layer
What deserves attention this week.
An illustrative concept of how Dunn is intended to present the retail week. Figures are examples only.
Commerce Decision Layer
Illustrative Dunn experience- Repeat customers gone quiet
- 38
- Baskets not completed
- 51
- Lines selling faster than expected
- 6
- Revenue at risk
- £7,250
Dunn recommends contacting the repeat customers of one fast-moving line before it sells through, rather than discounting it.
After the sale
The sale is the beginning of the decision.
Dunn is being designed to treat a purchase as the start of a relationship worth deciding about, not the end of a transaction.
- Sale recorded
- Pattern noticed
- Opportunity or risk identified
- Action recommended
- Outcome measured
Messaging economics
Should we send this? Not just can we.
A promotion sent to everyone is rarely the best commercial decision. Dunn is being designed around the value of a message, not the volume of messages.
- Opportunity
- Customer list
- Value judged
- Only worth sending goes out
Product experience
Built for real screenshots, shown as concepts today.
These frames are reserved for the real Dunn OS retail interfaces. Until they exist, each describes the concept it will hold.
Commerce Overview
Illustrative product experienceWhat the week is doing, and what deserves attention.
Customer Intelligence
Illustrative product experienceWho is worth contacting, and why now.
Stock Signals
Illustrative product experienceWhat is moving unusually, before it becomes a problem.
Ready to see Dunn for yourself?
Explore Dunn yourself, or book a conversation with us.
Explore the current Dunn OS demo, or join early access to follow the product as it develops.