Product
An intelligence and decision layer for your business.
Dunn OS is being developed to observe business activity, retain useful context, identify what deserves attention and put the right action in front of the right person.
The Dunn loop
See. Remember. Decide. Act. Measure. Learn.
One loop sits behind everything Dunn is designed to do. Every capability on this page belongs somewhere in it.
- 01
See
Understand what is happening.
- 02
Remember
Retain useful business context.
- 03
Decide
Identify what deserves attention.
- 04
Act
Put the right action in front of the right person.
- 05
Measure
See what happened afterwards.
- 06
Learn
Use outcomes to improve future recommendations.
The loop · See
The day starts with what matters.
An illustrative view of how Dunn is intended to open each day: what was found, what needs attention and what it recommends. Ask Dunn is the intended way to question the briefing in plain language.
Dunn Daily Brief
Illustrative Dunn experienceGood morning.
Here is what Dunn would put in front of you first.
17
Opportunities found
£42,600
Potential value detected
5
Need attention today
£8,400
Revenue at risk
Dunn recommends
- See why
1. Follow up 3 high-value enquiries
Potential value: £18,400
- Review
2. Recover 2 abandoned customers
Potential value: £6,200
- See why
3. Hold today's campaign
Expected return does not justify communication cost.
Ask Dunn
“What should I focus on today?”
The loop · See
Dunn finds what you're missing.
Signals is the concept of continuously looking for opportunities and problems in ordinary business activity, then showing what is worth acting on.
Dunn Signals
Illustrative Dunn experience12
opportunities detected this week
£31,400
potential value
2
revealed
- High-intent customerRevealed
- Dormant customer likely to returnRevealed
- Revenue leakage detectedLocked
- Abandoned enquiryLocked
- Repeat-customer opportunityLocked
- 7 more opportunitiesLocked
The loop · Remember
Context the business keeps.
Dunn is being developed so that decisions, reasons and outcomes are retained by the organisation, and so the patterns particular to a business — its Business DNA — inform later recommendations. Dunn Conversations keep each customer's history as one thread rather than scattered messages.
- Decision
- Reason
- Action
- Outcome
- Business memory
- Better context next time
Decision history
- Request
- Evidence
- Recommendation
- Approval
- Action
- Outcome
The intent is to preserve what happened, who was involved, what information was available and why a decision was made. People remain in control: intelligence can support and explain, while defined actions are intended to require the appropriate human approval.
One customer, one relationship
Website enquiry
Monday
Email
Tuesday
Phone call
Thursday
WhatsApp
Next month
Same customer. Same context. Same relationship.
The loop · Decide
Value you could capture, and value quietly draining away.
The Opportunity Vault and Revenue at Risk are product concepts using example data. Dunn has not analysed your business.
Dunn Opportunity Vault
Illustrative Dunn experience17
opportunities
£42,600
potential value
- Hot leads
- Dormant customers
- Revenue leakage
- Abandoned enquiries
- Repeat-customer opportunities
- Upsell opportunities
- Corporate opportunities
- Operational bottlenecks
Revenue at Risk
Illustrative Dunn experience£8,400
3 customer opportunities require attention.
Potential sources
- Unanswered enquiries
- Expired quotations
- Abandoned bookings
- Unpaid invoices
- Dormant customers
- Cancellations
- Slow follow-up
- Missed upsells
The loop · Decide
Recommendations that explain themselves.
Dunn is designed so a recommendation arrives with its reasoning, the value at stake and a record of what happened next.
- Opportunity detected
- Dunn evaluates
- Dunn recommends
- Team member receives the action
- Outcome measured
Next best action
Illustrative Dunn experienceCall Sarah before 11 AM.
Why?
She requested a quote yesterday, and similar high-intent enquiries have historically responded better to early follow-up.
Potential value: £4,800
The loop · Decide
A summary of business health.
An illustrative product concept for showing where the biggest improvements may sit. It is not a validated measurement.
Dunn Business Score
Illustrative product concept68 / 100
- Sales conversionimproving
- Customer retentiondeclining
- Follow-up disciplinedeclining
- Operational consistencyimproving
3 opportunities to improve
The loop · Act
Actions that reach the right person.
Dunn Workflows are the intended way a recommendation becomes a completed action: follow-ups, approvals and team tasks with a clear owner. Role intelligence decides who sees what.
Role
What level of authority does this person have?
Function
Which area of the business do they work in?
Scope
Which branch, department, project or business unit can they access?
Manager → Procurement → Manchester Branch
More precise control than relying on job titles alone.
Message Economics
Should we send this? Not just can we.
The Dunn approach treats every message as a decision with a cost and an expected value. Contacting fewer people can be the better decision, and Dunn is being designed to make that judgement visible before anything is sent.
More messages aren't growth. Better decisions are.
Campaign opportunity detected
Illustrative Dunn experience- Eligible customers
- 438
- Recommended contacts
- 61
- Suppressed
- 377
Possible reasons
- Recent contact
- Low expected value
- Customer fatigue
- Communication cost
- Duplicate opportunity
The loop · Measure
Know what happened.
Dunn is designed to record what happened after an action: whether it was completed, what it produced, and what it cost. Measurement closes the loop rather than ending it.
- Action
- Completed
- Outcome
- Value recorded
The loop · Learn
Use outcomes to improve the next decision.
Outcome Learning, Experiments and Growth Brain describe the intended way Dunn learns from results: which recommendations worked, which did not, and how future suggestions should change.
- Outcome
- Compared
- Pattern learned
- Better next recommendation
Sector Intelligence extends the same learning to how a particular kind of business operates. See Industries.
Underlying capabilities
The business activity the intelligence layer works from.
These areas feed the intelligence layer. They are parts of the operating system, not the definition of it.
Leads & CRM
Enquiries, opportunities and sales activity.
Customers
Customer information, activity and history.
Jobs & Projects
Jobs, responsibility, progress and what needs attention.
Tasks & Teams
Clear responsibilities across the company.
Stock
What you have, where it is and what needs attention.
Procurement
Purchase requests, approvals, suppliers and purchasing activity.
Management Dashboard
Business status without chasing people for updates.
Open Actions
31
Decisions Awaiting Approval
6
Active Workflows
17
Tasks Requiring Attention
9
Customer Activity (7 days)
48
Stock Alerts
3
Active workflows
- Enquiries in progress14
- Quotes awaiting response9
- Jobs in progress17
- Awaiting parts4
- Completed this week11
Requiring attention
Purchase request PR-1042 awaiting approval
Procurement · Manchester
Job J-318 blocked — supplier change proposed
Operations · Leeds
Task T-874 overdue by 2 days
Field team
SKU-4410 below minimum stock level
Stock
Activity by area
Product status
What exists now, and what is direction.
Dunn OS is an emerging product. We keep the distinction clear rather than describing intended capability as delivered.
AVAILABLE TODAY
- The current Dunn OS live demo
- The Dunn OS website and company information
- Book a Demo
- Join Early Access
In development
- The broader Dunn intelligence layer, including the Daily Brief, Signals, recommended actions and other capabilities that are not yet verified as production functionality
Product direction
- Business DNA
- Growth Brain
- Experiments
- Channel breadth
- Business Score
- Other future capabilities already identified as product direction
Architectural intent
Part of the Dunn OS design philosophy is that important business capability should sit with the business rather than inside one external application: capability defined in the business layer, external providers connected through defined interfaces, and continuity of context over time. This describes architectural intent, not capability built and verified today.
Ready to see Dunn for yourself?
Explore Dunn yourself, or book a conversation with us.
Explore the current Dunn OS demo, or join early access to follow the product as it develops.